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About Adore By S

  • Writer: S at Adore By S
    S at Adore By S
  • Jun 22, 2022
  • 5 min read

Updated: Sep 24, 2024


Sexy Plus Size Lingerie & Affordable Clothing Boutique Australia

I'm Shorina, the brains, heart, and soul behind the magic at Adore By S. Strap in for a journey through time, tales of lingerie, and a sprinkle of my own adventures!

 

2017 was the year Adore By S (previously Bras By S) bursts onto the scene. It was my very first baby. Fast forward a bit, and now I'm not just a mum to Adore By S; I'm also a real-life mum, juggling the chaos of two little boys. Oh, did I mention I'm not just about lingerie? Yep, I'm also the proud Founder of Mindful Soul Collective, a counselling and wellbeing service that's close to my heart. The hustle is real, my loves!

 

Now, let's rewind a bit to my childhood. From a tender age, I had this burning desire to make a difference in the lives of women. How? Well, that part was a bit fuzzy, but I was determined to figure it out – and I did! I noticed the epic struggle my mum faced in the bra department – the perpetual quest for bras that fit like a dream, looked drop-dead gorgeous, and didn't break the bank. My mum, the eternal optimist, used to joke that I should become a 'bra designer' to rescue women like her. Well, guess what, Mum? Look at me now, living the dream!

At the tender age of 15, I found myself rocking a 10DD, and by 18, I was dancing between a 10E and 10F. Now, that might sound like a wild ride in the bra department, but believe me, the struggle was real. And guess what? I was witnessing the same struggles that my dear mum faced. It was like a case of déjà vu, and my options were as limited as they come – either splurge on beautiful but expensive lingerie or settle for the humdrum, affordable pieces. Talk about a lose-lose situation!

Fast forward to 2016, a year that threw me a curveball that I never saw coming.


A car accident turned my world upside down. The aftermath? A lifelong back injury that sentenced me to months of bed rest and over a year without clocking in at work. Physically, mentally, and emotionally draining doesn't even begin to cover it. But hey, amid the chaos, I had a lightbulb moment – a chance to hit the reset button on my future.

Now, I could've wallowed in self-pity, but where's the fun in that - though, let's be honest, I did wallow in self-pity for a bit there but then I took a trip down memory lane to my childhood dreams of making a difference in the lives of women. And voila! The seed was planted. I decided to trade in my struggles for a brighter future and started delving into the world of counselling! I earned my stripes as a Certified Counsellor and racked up over 30 specialty certificates in the mental health field.

 

I wasn't ready to see clients and use my newly acquired qualifications so that's when a magical ride through the highs and lows that paved the way for Adore By S began – where self-love and lingerie collide in a symphony of empowerment!

It all began on a particularly challenging day when my back was staging a revolt. Seeking solace, I reached for a piece of lingerie I had crafted myself. The moment it embraced my body, something extraordinary happened. I felt a surge of empowerment, an unstoppable force of sexiness and confidence that wrapped me in a cloak of self-love. It was like a potion of magic, and in that moment, I discovered the transformative power of lingerie.

Driven by the desire to share this empowerment, Adore By S was born. I envisioned a space where women of all sizes could revel in the magic of self-love through beautiful and sexy lingerie. Because, let's be real, there are no size limits when it comes to embracing ourselves!

In the early days of Adore By S, I poured my heart and soul into handcrafting each piece. Picture me, meticulously sewing sequins and pearls onto laces, creating works of art that took hours to complete. It was a labour of love, knowing that I was gifting women the magic that lingerie could bring. As the world of Adore By S expanded, the demand soared, and I had to get manufacturers to help with the orders!


Today, Adore By S has woven its spell around tens of thousands of women, not just in Australia but across the globe. I wake up every day with the incredible privilege of knowing that I am making a difference in the lives of women, just as I had always dreamt of.

Even as we grow, Adore By S remains a small, family-owned haven. Every order, every connection, means the world to me. Your support is not just a transaction; it's a contribution to my dreams. Thank you for helping me turn dreams into reality, and for joining me on this magical journey where lingerie is more than fabric – it's a celebration of self-love and empowerment!



Why Adore By S?

Welcome to the Adore By S family, where shopping isn't just a transaction; it's a delightful experience filled with reasons to celebrate! Here's why you should join the party:

 

  • Size-Inclusive: We're not just a brand; we're a movement! Adore By S is your size-inclusive haven, and we're on a mission to extend our sizing options. Because feeling sexy knows no limits!

  • Family-owned: Ever wanted to be part of a cool, family-owned business? Look no further! Adore By S is proudly a small, family-owned venture from the heart of Australia, making every purchase a personal connection. This also means that when you reach out to us, you're not talking to a faceless entity – you're chatting with someone from our Adore By S family. Expect genuine care and a touch of fun with every interaction!

  • No Drop-Shipping Drama: Quality is our middle name! Unlike some mysterious drop-shipping shenanigans, we keep all our stock on hand, ensuring that every piece meets the highest standards of quality before shipping out.

  • Eco-friendly where possible: We're as earth-loving as you are! Skip the unnecessary tags and extra packaging – we're on a mission to save the planet one lingerie set at a time. Your orders will arrive wrapped in eco-friendly love, with biodegradable and recyclable packaging leading the charge

  • Easy exchanges: Didn't find the perfect fit? No worries! Our easy exchange process ensures that finding your ideal lingerie match is as stress-free as a spa day. Check out the details in our Return Policy – we've got your back!

So, why settle for the ordinary when you can dive into the extraordinary world of Adore By S? Join us for a shopping spree that's not just about lingerie; it's a celebration of confidence, inclusivity, and empowerment!


With love and lace,

Adore By S x

 
 
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INSIDER INFO

Adore By S acknowledges the Awabakal people, the Traditional Custodians of the land on which we live and work here in Newcastle, NSW. We pay our deepest respects to Elders past, present and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples. We honour their enduring connection to Country, culture and community.

© 2025 Adore By S . All rights reserved.

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